Ask Janice/ Tools & Gadgets

Ask Janice: Should I Set Up a Sub-Domain or Separate Blog for My Giveaways/Reviews?

The other day my friend Anjanette, who blogs at:  emailed me a question about her blog:

Hi, I am considering creating separate sub-domains for my giveaways and reviews.  Why? Because I would like to have separate feeds for my readers…   What are your thoughts?

When I asked her why, she responded:

As it stands right now, my blog is just one feed all different topics going to all my readers.   I have readers that really like my mommy posts but can’t stand giveaways etc.   By creating different sub-domains I can satisfy each group.

I replied by strongly discouraging her from starting a sub-domain/separate blog for giveaways because of the impact that has on the page rank for those giveaways, which is why many brands offered them. It would also take some time to build up the page rank for the new blog/giveaway listings, and perhaps cause some confusion if her giveaways were published twice.

Here’s the default URL for any category label in WordPress:

To convert that categoryl into it’s own  RSS feed, add /feed to the end  so the new feed URL for that category has the following syntax:

ie:    ie:

And here are some options I presented to her for the giveaway RSS feed:

  • Ozh’s betterfeed allows you to exclude certain categories from your main RSS feed:
  • Set up a feedburner feed for the giveaway RSS feed on your blog and allow users who are interested in those to sign up just for that.
  • Use the RSS widget on your sidebar to promote just your giveaways (or recipes or whatever other categories you want to promote depending on your blogging goals).
  • Use the category RSS feed with to help promote those posts, perhaps append the tweet with a hashtag relevant to the category.
  • Use an RSS Facebook App like RSS Graffiti to publish those giveaways on your Fan Page wall, or even create a separate fan page just for your giveways/reviews.
Now these suggestions aren’t just for giveaways, as they will work for any specialized category of your blog, ie: Vlogs, Workouts, Challenges, Recipes, etc… With RSS feeds the limits are endless!

Do you have any other tips/advice for Anjanette?

EDIT: The tags on blogger also have their own RSS feeds:

Here’s the default URL for any search label in Blogger:

To convert that search label into a Blogger RSS feed, replace the string  /search/label/  with/feeds/posts/default/-/ so the new feed URL for that search label has the following syntax:

Got a blogging question?  Send me a quick email to me at: and I’ll try to answer it for you.


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  • Victoria
    August 13, 2012 at 3:52 pm

    This is something that I just recently came across. My publishing network requires a separate page for giveaways/reviews that are not sponsored by them. Since I am on Blogger, I had to create an entirely different blog for anything not sponsored by them (apparently wordpress users don’t have this issue?). Yet another reason to move to a different hosting service!


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