Challenges/ Products & Gear

You Spin Me Round Round Right Round Like A Record Baby ….

I am so sorry guys for disappearing on you the past few days. I’ve been battling a bout of vertigo since Thursday night which has made it very difficult to look at well pretty much anything without bringing on nausea. I kind of feel like this guy:

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Today our blogging challenge topic is:

Does Nike’s ËœGreatness’ Ad Exploit Fat People?

http://healthland.time.com/2012/08/13/does-nikes-greatness-ad-featuring-an-obese-boy-exploit-fat-people/

Here’s the ad and video that I ‘m referring to:

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Nike is known for hiring some of the biggest names in sports for their commercials. It’s no surprise to see super fit, super tan, super fabulous looking athletes sweating and making it look easy during a Nike commercial. However, that is not what’s in the latest Nike commercial.
Instead, there’s a real, not super fit, not super skinny kid. He’s running and it looks like hard, uncomfortable work. Unfortunately some people have said that the ad is a publicity stunt and exploits an overweight child.

In my opinion, Nike has done a great job with this commercial to show individuals that they should not be intimidated about taking control of their health, and essentially their lives. I applaud Nike for this campaign and hope it finds its way into the hearts of those that need its message the most. GOOD JOB NIKE!!

To me, this commercial is real! It is inspiring! It made me want to run with this kid! The hard working young man in this commercial is 12 year old Nathan from London, Ohio, and I ‘m heading out right now to buy new Nike gear and I ‘m gonna jog all the way to Ohio to log some miles with Nathan. . . .okay, maybe I ‘m a little over-inspired. Regardless, I feel that the advertising folks really got it right this time. They are finally relating to real people. And I LOVE IT!

Question/Sharing:
Does Nike’s ËœGreatness’ Ad Exploit Fat People?

 

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  • Di
    September 18, 2012 at 5:37 pm

    I have suffered a brief bout of vertigo this year so I feel for you 🙁 it sucks!

    As for the ad, I love it. Totally inspiring. How can it exploit anyone? The guy WANTED to do it, of his own free will. No exploiting done. It’s inspiring to all in a “look this guy is doing it, why aren’t you!” way!
    I wanna get up and run with him, encourage him, and motivate him. High 5!

    • Janice - The Fitness Cheerleader
      September 18, 2012 at 10:52 pm

      I agree – I think that Nike is busting one of the biggest misconceptions about working out – that it’s easy – it’s hard for all of us. Kudos to Nike for showing us all what it’s really like.

  • flowersofmoss
    September 18, 2012 at 8:23 pm

    that sounds miserable! I hope you get feeling better!

    I agree. I think it’s inspiring. beginning a fitness journey is never easy, but this ad says that *anyone* can do it!

  • Christine
    September 18, 2012 at 8:32 pm

    I completely agree. I hadn’t seen this commercial but I loved it. It’s much more inspiring than some person with a completely unattainable body promoting the brand. Go Nike!

    • Janice - The Fitness Cheerleader
      September 18, 2012 at 10:44 pm

      That’s what I thought too – there really should be more “average” people in the media in general, but particularly promoting fitness equipment. It’s time for the media to help us all realize that being active is not just for trying to reach that almost unattainable body.

  • cathyo
    September 18, 2012 at 10:31 pm

    sucks about the vertigo. hopefully it passes soon.
    as for the ad, I can see how some people might say it exploits this poor kid, but if it can get him moving and inspire others to do the same, that’s what really counts.

    http://mypursuitofhappinessandskinnyjeans.wordpress.com/2012/09/18/september-writing-challenge-18-nikes-greatness-ad/

  • MizFit
    September 19, 2012 at 5:57 am

    yep yep I LOVE the nike ad too.

    feel better.

    xo

  • JoggingJawa
    September 19, 2012 at 12:24 pm

    Ack, vertigo! Feel better soon that sounds terrible!

    My take on the Nike ad is sort of mixed (sort of)
    http://joggingjawa.blogspot.com/2012/09/garmin-is-go.html

  • Kayla in the City
    September 20, 2012 at 10:36 pm

    hope you feel better!
    I understand where this commercial could be controversial, but I think Nike had the right intentions– anyone can be great and achieve greatness, not just skinny athletes
    http://kaylainthecity.wordpress.com/2012/09/20/la-living-day-one/

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